About Your New Gym
in Grand Rapids, MI
aboutWe built this with results in mind
We work with people who want to get stronger, move better, and feel capable in their own bodies without gimmicks or guesswork. At Friction Grand Rapids in Grand Rapids, MI, you’ll train with experienced coaches who care about how you move, not just how hard you sweat.
Built rep by rep
roots
Friction Grand Rapids wasn’t built overnight.
It was built day by day, rep by rep, and laser-focusing on one member at a time.
What started as a vision for honest, effective training grew into a space defined by strong programming, high standards, and a community that shows up. Training here might not be the flashing lights or latest athleisure set, but it works, every time.
- We don’t chase trends.
- We don’t sell shortcuts.
- We focus on what lasts.
From the first barbell lifted to the culture you feel when you walk in, everything at Friction Grand Rapids in Grand Rapids, MI has been designed with purpose.
“From day one, we wanted to build a real training space for ambitious people. That’s never changed…”
Owner of Friction Grand Rapids
founder
Friction Grand Rapids was founded originally by Jeff Burlingame in June of 2014. Bobby Armock and Mike Carr were the first coaches and worked their way up the ranks into the CEO and COO roles respectively. In 2018, Bobby and Mike took over for Jeff as operators of the business. Fast forward to September of 2019, Jeff sold the gym to Bobby and Mike. Ever since, the two have led the gym to have 10 staff members and to have helped the greater Grand Rapids area!
Your Coaches
coaches
Every coach at Friction Grand Rapids in Grand Rapids, MI brings real-world experience and a deep understanding of movement, strength, and conditioning. We don’t hire hype, we hire competent coaches who have a big heart for helping people.
The Best Tools Build
The Strongest Bodies
At Friction, we pride ourselves on providing top-of-the-line equipment. Our facility has all equipment needed to enhance your functional training experience. We also offer a variety of Tidal Tanks, medicine balls, plyometric boxes, velocity based training gear and Vald timing equipment for comprehensive sports performance workouts and testing.
Space to Hustle
9,000 sq ft of training space with all equipment being mobile, training spaces are available anywhere that is needed.
Sports Performance Testing
Turf, Valid timing equipment, Vertec jump testing, & Output velocity based sensors.
Functional Training Gear
Sleds, Climbing Ropes, Gymnastics Rings, Boxes, Barbells, Multiple Squat Stands, Strongman Equipment, Paved Running Routes. We have it all.
Athlete-Level Space,
Real-World Access
Our open floor and mobile training spaces provide premier sessions in the gym for sports performance development, adult fitness and personal training. Dedicated spaces for physical therapy, chiropractic, & massage therapy as well.
Supplements
Access to premium Thorne supplements at a discounted member rate.
Retail
Food & Drink to promote recovery. Clothing to promote yourself and the gym you love!
Member Perks
Wi-Fi, Lounge Space, Multiple Bathrooms, Lockers & Cubby Storage