Our coaches will help you FEEL Amazing
Meet the team thats dedicated to making your goals a reality.
Friction was founded originally by Jeff Burlingame in June of 2014. Bobby Armock and Mike Carr were the first coaches and worked their way up the ranks into the CEO and COO roles respectively. In 2018, Bobby and Mike took over for Jeff as operators of the business. Fast forward to September of 2019, Jeff sold the gym to Bobby and Mike. Ever since, the two have led the gym to have 10 staff members and to have helped the greater Grand Rapids area!
mike carr & bobby armock
meet your support team